Data Analyst - Cornwall

Recruiter
Creative Personnel
Location
Cornwall
Salary
£20000 - £28000 per annum
Posted
16 Mar 2017
Expires
24 Mar 2017
You will be joining a 360 digital marketing agency who specialise in search engine and marketing services. About the Role: Analysing the effect of different on-line and offline channels on each other and developing and implementing innovative strategies for improvement and growth along with user’s behaviour, conversion data and customer journeys, funnel analysis and multi-channel attribution. Develop a detailed knowledge of digital marketing performance metrics, and factors may influence client websites, search marketing campaigns and overall performance; to use a variety of languages to access marketing data via APIs or other relevant methods. Store data in data warehouse and make it available to visualisation tools and provide recommendations to continually improve reporting and analysis functions, through tools, software and development. Forecasting traffic volumes and potential ROI for existing clients or new business opportunities. Effectively translate KPI fluctuations into meaningful digital performance insights. Defining KPI’s and appropriate measurement strategies and On-boarding data; producing and delivering high impact performance reports for clients. Assimilating data from multiple sources using APIs and other methods, then storing the data in a data warehouse with the efficiency of UK reporting and data handling through automation and better use of technology Skills/Background Previous experience of statistical tools such as SAS, R, SPSS or predictive analytics and machine learning tools Knowledge of SQL, relational databases and cloud computing desirable (e.g. SQL Server, MS Access, MySQL Google Analytics or Google Tag Manager For more information contact Oti Ikomi on 02032162574 This job was originally posted as www.totaljobs.com/job/68380906